CHIPOTLE : FAST FOOD WITH INTEGRITY
The mexican-food chain, explains menu and how it is natural as it tastes.
One of Steve Ells (founder and chief executive) is to run the hottest fast food chain and the other one is based on what is said about “food integrity”.
One of Ells techniques is to use only natural ingredients rather than buy ready made sauces. The flavor is better when uses natural ingredient because it doesn’t have artificial flavors.
All the pork Chipotle sells today,is raised naturally on family farms without any hormone nor antibiotic.
Even thought, we know it is not the healthier food in town but it is really quality food.
Coral I
Its great so see that the leading fast-food mexican restaurant in the DC area is committed to natural ingredients. Better quality food may raise prices, but the commitment to healthy food shows a priceless respect for the customer. Hopefully this will start a trend in the fast-food industry to pride quality and the customer over cheap and terrible ingredients.
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