The three most popular times of the year for Las Vegas resorts are New Year's Eve, the Superbowl, and (can you believe it?), Chinese New Year. This past year, over 100,000 Chinese tourists came to Vegas to try their New Year's luck at the entertainment capital of the world. With the proliferation of gaming in China, these hotels earn some major revenue during the first quarter, mainly because these three events take place within three or four weeks of each other. The Chinese New Year is about two weeks long, which means there is plenty of time for Chinese tourists to come and enjoy the city. And, these hotels have figured out exactly how to "wine and dine" their Chinese tourists so that they keep them coming back every year. From importing hundreds of thousands of dollars worth of authentic Chinese cuisine, to holding massive galas and shows featuring Chinese dancers, singers, and musicians, Vegas resorts have fine tuned the art of Chinese celebration. All that work has paid off, and its partially thanks to the enormous influx of gaming in Macau, China; the only city on the mainland where gambling is legal. In 2010, profit soared 58% and now, the highest-rolling players in China want to come where it all started; Vegas. As for the Las Vegas resorts and hotels, their Chinese friends are welcomed with open arms.
For more info, visit http://news.yahoo.com/s/afp/20110206/ts_alt_afp/lifestyleuschinaholidaygambling and http://blogs.wsj.com/exchange/2011/01/03/theres-just-no-stopping-macau/?KEYWORDS=china+casinos
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